Feature: 5 Reasons why Longines is the ULTIMATE affordable luxury watchmaker

Longines is one of the more underrated watch brands around but—if you ask us— it’s one just as deserving of attention as the likes of Rolex and Omega. The Swiss watchmaker has been around since 1832, meaning it has precisely 190 years of watchmaking experience to its name. Although, despite this great deal of experience and knowledge, it remains fairly affordable in the realm of luxury watches. With this in mind, here are five Longines watches that give you luxury and quality at prices that won't make your eyes water.

Longines Heritage L2.826.4.53.2

Paying homage to the original Officer’s watch supplied to soldiers by Longines during the Second World War, this limited-edition Heritage stays true to the original design from the 1930s. This retro-tinged watch features hallmarks from the original, like the large easy-to-read Arabic numerals, the plain black dial and the handy sub dial at 6 o’clock. The charcoal-grey leather strap also adds a hint of stylish vintage appeal—ideal for fans of a little retro charm.

Longines Conquest L3.778.4.96.6

The Conquest line is a classic within the brand’s catalogue and is described by Longines as perpetuating “the spirit of conquest of all those who have dared to go further than others in their quest for new horizons”. Despite being a watch geared up for adventure—with features like 300m of water resistance—it remains an elegant, all-steel timepiece perfect for everyday wear, taking you from the supermarket to summer beach days with ease.

Longines Legend Diver L3.774.1.50.2

A colourful update to the classic 1960s dive watch, this Legend Diver is contemporary while remaining steeped in history. With the iconic clean lines of the original and the modern technical features such as the calibre L888, this is a striking watch, with its deep-green dial and bronze case that is sure to draw in fans of vintage-inspired watches—or quite frankly, anyone with good taste.

Longines Spirit L3.810.4.03.2

Longines’ answer to the pilot’s watch, the Spirit looks back on the pioneers who have worn a Longines piece on their wrist whilst conquering air, land and sea. This handsome model comes with a khaki-green dial, fit with bold Arabic numerals and date window at 3 o’clock, while the stainless-steel case offers a sturdy design—perfect alongside the comfortable brown leather strap.

Longines Hydro Conquest L3.781.4.06.9

The sportiest watch of the lot is the HydroConquest. A stainless-steel dive watch in a rich, deep-green hue, this has a similar look and feel as the legendary Rolex Submariner across the case and bezel but for a fraction of the price. The durable rubber strap further reinforces the sporty appeal of this watch too. But with any HydroConquest, you’ll be getting a stunning, high-performance timepiece—a trusty companion for all terrain.

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